A rewards program created by Hollister that is used to reward their customers. Club Cali starts off with a Red card at the $0-$500 levels. Once a Red cardholder hits the $500 mark, Hollister will send them a personalized Gold Card, and when the $1000 level is reached, Gold becomes Platinum. For every dollar you spend you recieve 1 point you can then cash out those points for autographed memorobilia from your favorite artists such as The Killers.
Woohoo ! My Gold Club Cali card got upgraded to a Platinum card !