it's short for ranchero(Rancher)0r shy
I'm going to wear some boots like the cheros to the dance tonight.
Salvadorian slang for friend.
Tengo un chero que vive en Virginia.
Chero, or more appropriately 'chero is shortened slang often used by owners and fans of the Ford Ranchero, made from 1957 to 1979 in the U.S. Similar to Chevrolet's El Camino, the Ranchero was the first vehicle in the modern automotive era to take a traditional car body and graft a pick-up bed to the aft of the vehicle, making what automobile marketing professionals touted, "the best of both worlds."
He originally owned an El Camino, but then one day he cut off the mullet
and bought a 'chero.
means same as guey
Yo que pensaba que eras mi chero"