New promotional item created by Taco Bell. A burrito containing beef, seasoned rice, and 3 cheese blend. Taco Bell veterans call it the "Cheefy."
"Yeah, I'll take two Cheefys, a Grande Soft, and a Baja. With Fire Sauce." If you call it a Cheesy Beefy Melt instead of Cheefy, you are a Taco Bell rookie.