A holiday celebrated by people of the Jewish religion taking place the week following Easter. All Easter candy by this point has gone on sale anywhere from 50 to 75% off which is too good of a deal to pass up.
"Mommy is it Cheaster yet?"
"Cheaster came early, now we have a lot of inexpensive candy on the table"
"I schleped clear cross town to find the best deal so I could celebrate Cheaster."