The noun form of ch-pimp, also implying a sense of pimpity, pimp status, chay, or any other im-a-huge-faggot-lingo.
Person 1: Hey that football game was awesome.
Person 2: Yes, I was overtaken by the sheer ch-pimpity of the situation.
Person 3: What are you fhecked up?
Person 4 (off in distance): somebody suck his dick!
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