| 1. | buzzword | ||
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A buzzword is a term or phrase that sounds good, but mean nothing. Buzzwords are widely used in the media, advertising, politics and other sections of society. these are all buzzwords: hit single, clinical tests, mateship, fair go, coastal shipping, global warming, international law, morality, peace and justice for all, etc.
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| 2. | workspeak | ||
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A special language used by employees that is comprised of buzzwords, jargon, and phrases built from years of doing the same thing over and over again. In diner WorkSpeak, "Burn one, take it through the garden and pin a rose on it" means a hamburger with lettuce, tomato and onion.
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| 3. | interstitial marketing | ||
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the process of coining new marketing buzzwords to fill the gaping void that has been left by the fact that "viral marketing" as a buzzword is now too cliche. Political campaigns are now resorting to interstitial marketing to spread their message amongst young voters.
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| 4. | interstitial marketing | ||
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the process of coining new marketing buzzwords to fill the gaping void that has been left by the fact that "viral marketing" as a buzzword is now too cliche. Political campaigns are now resorting to interstitial marketing to spread their message amongst young voters.
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| 5. | Marketing Computer | ||
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A device that turns simple tasks into infinitely complex agendas that don't necessarily do what you wanted in the first place. I attempted to open and read a text file on my 'Marketing Computer', however, it instead opened a flash presentation using several buzzwords that didn't even relate to opening or reading my text file.
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| 6. | synergasm | ||
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December 6, 2012 Urban Word of the Day
Expressing oneself using several business buzzwords in rapid succession. Alex released his synergasm onto the crowd, "At the end of the day, we have to leverage our value add paradigm by aligning our solution with our customer centric core competencies."
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| 7. | Leverager | ||
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One who leverages. One who steps up, is proactive, thinks outside of the box, is on the fast track, knows the team's core competences, develops synergy, creates a win-win scenario by empowering the client base, and shifts paradigms by living the mission statement.
A person who not only speaks in corporate buzzwords, but also thinks in them, and uses them as substitutes for actual intelligence and creativity. The people who give capitalism a bad name. It was more entertaining when Trump had actual leveragers on his show instead of these fauxlebrities.
Leverager: "Aahh, now, are you going to go ahead and have those TPS reports for us this afternoon?" Clearly leveragers were responsible for developing this TV show. It's ass. |
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