Some believe this practice exploits the homeless but it really gives them more money to buy booze and drugs.
A common advertising tactic in Northern Virginia. However, instead of bums, college and high-school aged suburban kids are usually employed due to the lack of actual homeless in this extremely wealthy area.
Wife: - "No they're not, Mastercraft has a huge bumvertising campaign every summer to lure you in"
Teenager in Ashburn: - "I couldn't get a job this summer so I got a gig bumvertising for Toll Brother Homes