GMs usual mistake is hiring excutives that only look at the bottom line instead of what the consumer wants, what the consumer wants it to be call and what the consumer will pay for it. The bottom line would fix itself with sales and increased production.
I remember not long ago when my brother bought a Regal for less than 20k. Now this Buick LaCrosse rubbish cost 28,700!
Even Tiger Woods cannot trick someone into paying 10 grand too much for a Buick.
Harley Earl is spinning in his grave watching these idiots ruining Buick and killing Oldsmobile.
But they run forever, can survive a crash with nearly anything, and nine times out of ten, are faster than your little import four-banger.
Buick is currently moving towards luxury status and is stretching out internationally. It is predicted that within the next few years Buick will have higher annual sales in Asia than in the US.