Intentional use of the word "buddy" (or other casual term of endearment) to subtly deter sexual advances from another person; typically used by females concerned that a male friend might be attempting to escape the friend zone.
2: "How come?"
1: "Well I just came onto her and she laid some serious buddy-talk on me."
3: "OHHH, FRIEND ZONE FOR YOU, BUDDY!"
2: "Yeah, bummer."