1. Originally from the Kevin Smith movie "Dogma". In the film, Cardinal Glick, during his "Catholicism WOW!" campaign to move the church towards a younger, "hipper" demographic, suggest replacing the crucifix with a new image of Christ. This version is grinning like an infomercial host, with one hand thumbs up and one hand doing a phony Hollywood "Bang-bang" gesture. Imagine Jesus if he were subject to Neilsen ratings.
2. Anyone who possesses all the false charm and lack of genuine quality as personified by the icon represented in definition 1; for example, that phony cockbite where you work. It helps if they walk around all the time acting like only THEY can save you/the corporation/Earth/Jimmy Olsen. Martyrdom: It's a good gig if you can get it.
2. That dude... he's such a Buddy Christ... I oughta nail him to something.
Source: Madmann, Oregon