The morning after you've been up all night doing Cocaine... you're not just "broken" but instead "brocaine" indicating you're sore, achy, unmotivated, and in some immediate need of something to balence it all out.
"Can we stop by Starbucks? I am so fucking brocaine, I can barely walk."
Bud-Light or some other such non-delicious, yet overconsumed and over-advertised alcoholic beverage which allows 'bro's' the necessary social lubricant to engage in such acts as yelling "college!" or instigating fights about who is up next in beer pong.
"Dude, I totally signed up before you for beer pong next and I'm the one who brought the good beer anyway. Can't you see this is Bud-Light!"