2. the way in which commercial entities (businesses/companies/retailers, etc...) tell people with too much money and too little intelligence what to buy with said money (for example, see Gucci).
Roger: It's a brand. It means I'm tough, yo. Or something.
2. Jake: Damn girl, how much skrilla did you drop on that Dolce and Gabbana skirt?
Jake: You know, I saw that in Target for $20, you dumb bastard. There are people that can't afford that much for rent. You stupid fuck-face.
Nathan "That's one serious brand!!"
Bubba "No man check out my brand"
Nate "Brand Heard"
Nathan "You have to have brass balls to get a Brand!"