When a real-world news article gets reworded and obliterated by someone's personal opinions and bias, then the article is picked back up by another news source, thus, spreading misinformation, or severely tainted information, to the masses. Could also be viewed as a digital version of the childrens' game known as telephone.
Joe: Hey, did you see this article about the clown that drove his car into a swimming pool? The article says he was on drugs.
Mike: Yeah, I saw the article earlier on a more reliable news website and the clown actually had a medical condition and it was purely an accident, no drugs were involved. Sounds like you got the bloggerated version.
Joe: Oh. I hate that.