Moment in your day when you check your Facebook and send birthday wishes to your FB friends that you really don't care about but you send them just to receive some on your own birthday.
Josh: Hurry up Jimbo, we're already late!
Jimbo: Gimme a second, I have to send a birthday wish to Johnny Garner.
Josh: Why? You didn't talk to Johnny since high school!
Jimbo: Well you know, I'm doing my daily birthday chore!
Josh: Jimbo, you're so lame!!