Benchmarketing is the process of comparing one's business marketing processes to industry bests practices to find the ideal solution.
Steve: How do I know which is the right solution for my business?
Consultant: We can start by benchmarketing your business needs to match you with the best providers in the industry.
The act of promoting software or hardware by publishing bogus benchmarks with cooked up numbers that makes the product look better than its predecessors and the competition.
As an advanced technique, have some blogger push the numbers instead of putting it out in a press release.
Our test suite shows it's 5% faster!
... benchmarketing at work.