Suffering from Persian egotism and butt hurt about all of the Western Imperialism going on the in the area, he went about creating an ideology that would ensure Persian dominance over the land.
Now everyone that is a Baha'i talks about how Baha'u'llah was the greatest thing ever, and that anything about unity of the human race, being nice, etc is because he said something about it.
Basically he was a philosopher that wanted everyone to be like the Persians and not have any fun.
"Please stop Baha'i Jacking every conversation I have with you." says Bob.