People who go to pop-up stuff, small but spectacular and special.
Are really into every single piece of technology regardless whether it's use or ornament. But, and this is really important, know all vital cultural references usually through films. Original Star Wars in particular.
'Cos it's all just so wicked. (and cool, right?)
Typical attention geekers scenario;
Me 1) 'waaaahay, I've just turned my Star Wars light sabre into a smart-sabre so I can pay for my bus ticket Jedi-like. Woosh'
Me1.1) 'wow, that's so cool...must get me one, mopho'