The term is used to avoid suspicion and copyright infringement by the company Sony, mainly based on the fact that Sony employees flag infringement rights on YouTube videos to compensate for the fact they have extremely small genitalia.
Inner-City Gangsta #2: What stuff?
Inner-City Gangsta #1: Y'know...(whispers) the 'Anita Baker...'
Inner-City Gangsta #2: Aww hellz yeah, homie! That shit was fly.