Something which has been dumbned-down so much as to be suitable for people of an extremely low (or even negative) IQ.
The making of everything worse.

Used most commonly by those that live in the United Kingdom/Britain or accross the pond.

Describes and denotes the sheer lack of:
- intelect
- self-respect
- creativity
- government services
in an area and where its population can be:
- obsessed with fast food
- clinicly obese
- unable to speak English GB
- unable to write English GB or traditional Prose.
- consisting of chavs
- unable to get 80 on an IQ test
- very communal, no such thing in traditional England, we hate our neighbours.

Note: this word is NOT spelt with a Z.

The act of Americanisation is where something is made to comply with the above. Americanising a community would consist of getting a McDonalds built.