advertisiment + game = advergame.
typically an on-line browser based game that is branded and promotes a company, a product or service and is free to play. A fun form of permission-based advertising.
Play the cool advergames developed by Splashworks.com.
Advergames represent the future of advertising. As TV advertising is dying and the Internet is overtaking, advergames are the future. Advergames consist of a funny or addictive game with a brand behind them, which users will want to send to their friends. Advergames are a sure, fast way of attracting thousands, if not millions, of users to your company/website.
Matmi.com are well known for their ground-breaking, award winning Advergames, such as Cow Curling and Funky Disco Zombies.