As for the lifestyle, yes the clothing are up in price but thats why its "Casual Luxury" its comfortable,have varied styles, and the quality is much better than people think. The seams and stitching are detailed on everything. People of different economic standards shop here. Mostly middle to upper middle class customers come here.We target the 18-23 year old crowd. Because of ignorance about the store and exaggerations that is heard causes people who may be a bit bigger in size to not shop here, but the largest size like most stores is a XXL. As I said its a lifestyle to each its own, people who are attractive and live in the suburbs like the comfort level.Urban people may feel they have a piece of something that is high in standard. We try to maintain a sexy image that gravitate towards different people.
As employees we are the ones who have to smile to the visitors and give THEM the feeling that "They have arrived". Im a black guy who is attractive and came from a well off family who happen to work for A&F, yes the work force here is diverse. But in small rural towns this may not be the case. There is many things people don't understand about the store until they are really on the inside of it ,and mostly work with them. There are plenty of things you would than learn that you haven't known before. Most of the kids who work here are either A.Models/Actors who need a job with a flexible schedule B.College students who wants a extra source of income while working with flexible hours C.Love the clothing and want the discount D. Its just a fun store to work in E.Bored because they have wealthy parents and need something to do.This store have one of the most organized teams in any retail, the things that happen behind the scenes is what makes the store so reliable. There is many positions that keeps it running and perfect.
Customer:Are you on commission?
Brand Rep:No, why you ask?
Customer:Because everyone here is really nice
Brand Rep:Thats just Abercrombie and Fitch and thats what makes the store what it is.
Customer:I thought a bunch of spoiled rich kids with snotty attitudes are the only ones who work here.
Brand Rep:Oh they do but they only act like that off the clock
A&F Employee/Male Model:"Hey ladies theres a sale on jean marked down to only 129.99!"
Fag1:"I need to go to A&F and spend lots of money"
Fag2:"What did you say?"
Fag1:"I need to go to A&F"
Fag2:"No you didn't, what was that last part?"
Fag1:"Like whateva, girlfriend, you be trippin'"
Today A&F has 363 Abercrombie and Fitch stores,176 Abercrombie stores,249 Hollister Co. stores, 4 Ruehl 925 stores, making a tottal of 792 tottal stores across 4 brands.
Soon it will be opening 3 more Ruehl 925 stores.
Hott Chick: I know, now let's make out! PAssionatly!
Hipsters and emo fans hate it because the conformity and perceived airheaded-ness of Abercrombie shoppers reminds them of what they try to avoid becoming, but end up as anyway.
Abercrombie shoppers may not be the most original or stylish people in the world, but neither are you.
Note: I don't wear Abercrombie; I just find that bashing people's preference in clothing to be shallow and petty. Wear what you want.
"friend": "yea, i know, look at them all and their expensive clothes, i hate them because they wear them, why can't they be individuals like us...by the way, i like your black shirt and pants, they look just like mine."
Non-A&F Person: Because it's the cool thing to do.