Top Definition
The process by which a retailer, hotelier, or food service provider artificially changes the aggregate customer reviews posted about it on Yelp. This may involve (1) paying Yelp to hide bad reviews, (2) adding fake positive reviews, (3) paying third parties to add fake positive reviews, or (4) writing negative reviews about competitors.
Even though that restaurant has great reviews on Yelp, I think they engage in some Yelpsmanship; if you read the reviews, you see that they're too glowing and unrealistic. I think they're gaming Yelp.
by Yelpster May 31, 2011

The Urban Dictionary Mug

Lotsa space for your liquids.

Buy the mug

The Urban Dictionary Mug

Lotsa space for your liquids.

Buy the mug

The Urban Dictionary Mug

Your favorite word on a white mug.

Create a mug

The Urban Dictionary Mug

One side has the word, one side has the definition. Microwave and dishwasher safe. Lotsa space for your liquids.

Buy the mug

The Urban Dictionary T-Shirt

Soft and offensive. Just like you.

Buy the t-shirt

The Urban Dictionary T-Shirt

Smooth, soft, slim fit American Apparel shirt. Custom printed. 100% fine jersey cotton, except for heather grey (90% cotton).

Buy the t-shirt