1. Adverb. Conscious engagement in a mainstream product for the sheer purpose of experiencing the short lived pleasures popular culture presents.
2. Adverb. Deliberate act of relishing in popular culture in order to counter the counter-cultures.
Yazzler: I appreciate Niki Minaj for the sake of getting my yayzzles on. I also like Kit Kat's heaps!
Hipster thinking to themselves: Niki Minaj is rotton! I like Arcade Fire! I might buy a goji pear for lunch...
Yazzler: 'Can't u hear dat boom da boom da boom da boom da supa bass!'