CFOX are the call letters of the local rock radio station in Vancouver, Canada where EA Sports, the most prolific music/gaming matchmaker is located. Also the city in which the Douglas Copeland novel jPod is set. Different call letters/ radio station nicknames are used in different cities across the country.
"They're called ----- I heard a track on the new Madden and loved it so I downloaded the album"
"Nice, Xbox is the new CFOX"