Top definition
A cringe-worthy expression that companies use to lie to themselves in a derisible attempt to "re-brand" their public image.
Online Customer1: Wow, the AMEX website calls the company "world class" now.
Online Customer2: Losers.
by antongun June 18, 2008
Mug icon

The Urban Dictionary Mug

One side has the word, one side has the definition. Microwave and dishwasher safe. Lotsa space for your liquids.

Buy the mug