Will be adding user friendly and practical features in the Fall "Mango" update, most notably being Local Scout (delivers an array of local features and places to the user), Image/Music search (On-demand search of visual/audio feedback via Bing/Zune/3rd Party Applications), Email integration (Can congregate email accounts together, supports email "conversation" format), and will also be adding more third party support for "Live Tile" homescreen interfaces.
Has a notable lack of advertising, and has never flaunted its own ego like a jackass. Android or iOS have clearly done so on national television.
•5 Seconds after•
me(with Windows Phone 7):done
Friend with iphone:hold on
•30 Seconds later•
Coach: we'll go with the wp7, if we listened to you steve jobs will follow us
Janet: Really can I see it.
Janet: This is SO cool.