"Who's Now" was a daily series aired during SportsCenter throughout July 2007, in which viewers helped ESPN determine the ultimate sports star by considering both on-field success and off-field buzz. That's from Wikipedia and they have to be impartial. If you were to ask any sports fan, they would tell you that the series is one of the most patently contrived, idiotic nonsense to ever hit the airwaves. Most people instantly change the channel - to absolutely anything - when the theme music for the segment begins.
"Who's Now is so artificial, from concept to execution, that watching it is like chewing Styrofoam." - Newsweek