When straight white cis male feminists try to score points off other straight white cis male feminists as a mating display/show of dominance.
From Joss Whedon, who does all the time.
Dude 1: Margret Thatcher was a misogynist bitch.
Dude 2: HOW DARE YOU SAY BITCH, MISOGYNIST SCUM?
Chick: Stop Whedoning.