West 49 is a Canadian retailer of fashion, apparel, accessories, foot wear, as well as skateboards and skateboarding equipment, aiming towards teens (both male and female) and youths. They sell brands like Billabong, Element, Roxy, Circa and their own clothing line. It's a pretty good store, a little on the pricey side, though. They have an online store, but they don't ship internationally, and have sales often. They also raise money for cancer, which is pretty cool.
Boy: "Hey, they're having another sale at West 49!"
Girl: "Sweet! I was hoping to buy an Roxy t-shirt for a while now!"