It is argued that with such a vast array of mass media in the hands of a single individual it is inevitable that it would be used to passively influence the opinions of those who are ignorant or simply unlucky. BET and MTV for example promotes materialism and superficiality as positive qualities. This simply creates an individual that will buy things that look nice and look no further than the surface of things. Also this creates an individual that shuns uniqueness and advocates conformity. This is simply the owner of Viacom using his power to impose his opinions on the unsuspecting masses.
It is also argued that since Viacom also owns many teenage and childrens television channels that they can theoretically shape the major opinions of an individual during the prime years of social maturation(your adolescent and teenage years). For example, if a child were to watch nickelodeon, play on Neopets.com, and watch dreamworks animation movies for the first 12 years of his/her life than move on to MTV, VH1, and/or BET than a single company has had a large impact over his/her life without the individual ever realizing.
Viacom has a major influence on every young american's life and young people should be wary of its influence on their lives and the power it holds over them.
Albert- Yo son what up?
Shan- Nuthin' much holmes... bout you?
Albert- I ain't doin much... jus watching sum MTV
Shan- Word son thats where its at, though i really want to buy shit and hate minorities.
Albert- Yo you just read my mind son!
Some say they are responsible for the recent decline in music. This may or may not be true. <YOUR OPINION HERE>.
Viacom, after gaining a substantial share of the pop media from other companies, is said to be brainwashing Generation Y (aka Generation MTV) into doing whatever they want them to do. TRL is a prime example of Viacom's workings. Several boycotts have been placed against the corporation and they're the slightest bit of light we have, without these boycotts we would have teenyboppers flooding UD with definitions of emo, Gerard Way and MySpace. Oh wait, we already have that. Nevermind that part. Anyways, just boycott the shit out of them and we'll be good for now.