An ambiguous phrase that is believed to imply a flashiness of certain, specific brands of tequila used in order to disguise a lack of quality in said brands, thereby promoting ones own brand as having more integrity, which has nothing to do with taste; it is primarily used when there is no logical alternative argument to promote ones own brand. It is an argument based on an obscure and unknown meaning with heavy use of implication.
What happened to tequila? These days it’s all velvet ropes and posture. I don’t know about you but when I drink it I really like to kick back and be myself. Also, I'm a douche bag.
by ateoclockminusthel March 14, 2011

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