Top Definition
The scam whereby Restaurants/Florists/Chocolatiers cash in on Valentine's Day by trebling the price of their products safe in the knowledge that the male suitor is effectively held to ransom with no other options open to them.
"You may as well wear a feckin mask, this is just a bloody Valentine's Day Massacre" screamed Tom to the restaurant manager whilst his paramour paid a trip to the toilet.
by chesterpest January 17, 2010

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