It markets its product via direct selling or Network Marketing in order to cut marketing cost instead of compromising its high quality development and manufacturing process.
People fail to understand that direct selling or any business model is a separate entity from the quality of the product. A general example, Apple products can only be purchase via Apple store. Apple products are great, but there have been lousy and incompetent Apple technical support and sales people. So does apple product sucks because their staff suck? No. Apple products are great, it's their staff stinks. Likewise with everything else in this world.
Most of the bad mouthing are seriously due to uplines who just care about money and nothing else. So they will trickle down to the downlines. Most of the time, these teams will not last.
Note: Recently, Dr. Mehmet Oz is supporting USANA's vitamins
Todd: No, but I got a business.
Jim: Cool! What company?
Todd: At Usana! Wow they really changed my life! you should definitely come check it out.
Jim: Really? Sure i'll try it out.
After seeing the company...
Todd: So you've seen the company and you've seen the product. Are you ready to get started?
Jim: I dunno, I have to pay money up front to work here?
Todd: No, you pay for products. You don't have to, but in order to be ethical, you might as well know what you're selling.
Jim: I dunno dude, apparently money is not an issue when you have a job, but I can't afford a $400 tax write-off. I can, however, afford cigarettes and video games.
Todd: Well if you really want to get started, I can help you find a way.
Jim: Hell no, fuck you, Usana is a scam.
3 years later..
Todd: Hey Jim, how's life going?
Jim: It's ok. I used to work at Border's, but they shut down, so now I'm working at McDonald's. I'm kind of struggling with rent right now and my girlfriend dumped me because I can't take her out anymore. How about you?
Todd: Aw, sorry to hear that. For me, money is no longer an issue because I recently achieved the option to retire thanks to Usana.
Jim: Really? Maybe it's not a scam. Can I join now?
Todd: I'll think about it.