Top definition
When a lifestyle brand offers a celebrity money not to be associated with their brand or products.
The fashion world was abuzz today with news of a potential undorsement deal between lifestyle brand, Abercrombie & Fitch and Jersey Shore's 'The Situation.' Apparently Abercrombie & Fitch has offered 'The Situation' a "considerable" amount of money not to wear their clothes.
by Manna81 August 18, 2011
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