Top definition
Luring website traffic with an active link in a short, cryptic or obscure message. Commonly used in Twitter, with bit.ly shorteners. Exploits the temptation to click first and ask questions later.
I got this URL bait off the mailing list - "lol see if you can follow ;) htt*://www.youtube.com/watch?v=RxJKdh6KZ0w"

Twitter is full of URL bait - "Food (and wine) for thought htt*://bit.ly/amNYF"
by johngoodman March 22, 2010
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