What's to say?
They USED to be better academically than USC.
They USED to be better in sports than USC.
USC is entertaining a steady increase in funding, programs, entering freshman class GPA and SAT (now higher than both UCLA and Berkeley), and average graduate income.
On the other hand, UCLA is, like all public California schools, experiencing a decline in practically every category.
Simple fact: USC is a university now superior in academics, sports, and social scene. What does UCLA have? A nice neighborhood? Cheaper tuition? Sure.. but the average USC student pays nearly the same price that the average UCLA student does. Why? USC financial aid. Get over the price, most of us dont pay $40,000. Well damn, I guess UCLA does have a right to talk all that shit. You go Bruins. At least you learn something at UCLA, even if it is how to be JEALOUS.