The only university that students who have spent the majority of their life in Vegas will ever go to. Between Vegas and Reno, the obvious choice is Vegas, which is why many never leave Vegas. Only those who have never been out of their local neighborhoods would think that Reno is the better choice.
There are a select few students from Green Valley High School who acheive the grades and recommendations necessary to go to college elsewhere, but even they apply to UNLV as a backup.
This mindset is promoted by all the high school counselors since it reduces their workload to essentially nothing.
Tony: "Actually, I was really hoping to go out of state."
Counselor: "Right... well, did you try UNR?"
Tony: "No, but that's not even--"
Counselor: "Then you should probably just stick with UNLV."
Michael: Well I watch a lot of poker on ESPN and I think I'm going to win millions at the casino poker tournaments, but I don't have the money to go to Vegas right now, maybe Mommy and Daddy will pay for my over pampered neanderthalic ass to go to UNLV. I won't pass a class but it will be like a six month free vacation.
AKA: What the University of Nevada-Las Vegas is starting to become.
UNLV STUDENT: HOW STUPID DO YOU THINK I AM, RENO IS A MADE UP CITY FOR A TV SHOW!!!!!
UNR STUDENT: Oh.... well, maybe you made the right choice in college...