Person1: ONE DIRECTION, MAN.
Person2: WHAT ABOUT IT MAN.
Person1: THEY'RE TOTALLY THIS GENERATION'S BEATLES, MAN.
Person2: MAN, THAT SUCKS. I'M SORT OF DISGUSTED AT HOW PEOPLE THINK THAT. THIS REDUCES ITS CREDIBILITY AS WELL AS ITS QUALITY.
Person1: OH I GET YOU NOW MAN. TWILIGHT EFFECT, MAN.
The effects include, but are not limited to, various merchandise, such as action figures, documentaries, and games with the Twilight license, the dramatic increase in women of all ages at Comic-Con, The Vampire Diaries, Tru Blood, Stephanie Meyer and her adaptations getting green-lit, various vampire-themed comic books by Stephen King and Marvel
Comic Book Geek #2: Twilight Effect, indeed.
Chick: Dont judge them, vampires are hot.
Dude: Because nothing says "I love you" like losing a quart of blood.
Chick: You suck, your nothing like Edward Cullen, im going ot read twilight 100 times to purge my mind of any trace of reality.