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1.
Intentionally sending out tweets on twitter using keywords from the twitter trend list to capture attention. Most likely the tweet would include a link to a non-related website.
@bostondave just sent out the best trendsploitation tweet of the day with "Will Susan Boyle ever visit E3 and Tweet from her iPhone link to a URL".

This would be a tweet where "Susan Boyle", "E3", "Tweet" and "iPhone" would be currently in the trend or most tweeted phrases at the time (today is June 2nd, 2009)
by BostonDave June 03, 2009