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Used to show that a supposed method of beard growth is a scam and actually won't help you grow a beard at all. The phrase is parodied off the "the cake is a lie" meme.
Salesman: Excuse me, but I couldn't help notice that pitiful excuse for facial hair that's attached itself to your jaw. Might I interest you in trying some Miracle Beard Grow? It's only $29.99 a jar.

Guy: *rubs face insecurely* Uh...well...

Good Samaritan passing by: The beard is a lie.

Guy: No thanks. *walks away*
by Rodman Edward Serling August 13, 2011
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