The endless and utterly futile attempt by modest people all over the world to put an end to the annoying behavior of the smug people who like the smell of their own farts, close their eyes while talking, think they are so superior to others, use extremely pretentious rhetoric, and always brag about how great they are. This war will last all eternity and can never be won similar to the war on drugs, but unlike the war on drugs, it is a noble battle.