A film based on a Kevin Grisham novel starring Jenna Maroney as Constance Justice, a lawyer. It's the prequel to Urban Fervor. Liz & Co had trouble pronouncing the film's title and this has been used as a running joke throughout the series. It is also the title of the tenth episode of 30 Rock.
Jenna: Does Jack Donaghy even know I'm in "The Rural Juror"? Maybe if he knew I had a film career, he would treat me with more respect.
Liz: I will tell him. I will tell him that you are in a feature film called "The Rur Jur".