The Ray-Ban effect is an international phenomenon.

Any male of any age, who wears signature black Ray-Ban sunglasses, seem to instantly increase their physical attractiveness by a minimum of fifty percent. Ray-Bans happen to compliment any male's face and overall style. One can easily assume the male has a great sense of fashion if they are wearing Ray-Bans.
Me: "Wow, that guy looks hot."
Zoe: "That's only because he's wearing Ray-Bans."
Me: "True; it must be The Ray-Ban Effect."
by hahahahaha.no. October 07, 2012

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