The News of The World concentrates on the important news. C-list celebrities, football, horoscopes, sex scandals and soft-porn. The News of The World has published a lot of kiss and tell stories. Normally these stories are told in lurid detail and illustrated with photos of the woman concerned in her underwear. The News of The World has a gift for showing women in their underwear. They could print an article about Nixon opening relations with China and still somehow find a way to work such a photo in to the story.
The newspaper itself is very right-wing and has been criticised in the past for enouraging mob justice (as has it's sister paper The Sun). Their decision to print the names and photos of convicted paedophiles brought condemnation since it was pretty obvious what was going to happen once these lists were published. Lynch mobs formed and people who had served their sentences and been released were harassed despite the fact that stastics have shown that sex-offenders typically have a far lower rate of recivisdism than most other serious crimes.
All in all, a low-grade gossip rag with a thinly veiled populist right-wing agenda.
Paul: Ah, the News of The World. That'll be 50 pence.
Stavros: How much change do I get from a pound?
Despite being a British tabloid they held the safety of British Troops in utter contempt by printing pictures of British soldiers beating up a few rioting iraqi youths who were throwing bricks at them. The pictures fuelled the iraqis anger which led to more attacks on UK soldiers.
The news of the world journalist: Lets flip a coin, if it's heads we'll target a footballer, if it's tails we'll target an MP.
The news of the world editor: Good idea.