A phenomena where a new business or service initially creates much excitement or popularity, followed by weeks of less business.
Person 1: Yo, do you think that the casino that just got table games is gonna be crowded the second weekend its been open?

Person 2: Na man, its the Movie Theater Effect. They were probably most crowded last weekend- this weekend they should be a lot less crowded.
by DolCheezy June 26, 2010

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