Top definition
A phenomena where a new business or service initially creates much excitement or popularity, followed by weeks of less business.
Person 1: Yo, do you think that the casino that just got table games is gonna be crowded the second weekend its been open?

Person 2: Na man, its the Movie Theater Effect. They were probably most crowded last weekend- this weekend they should be a lot less crowded.
by DolCheezy June 26, 2010
Mug icon

The Urban Dictionary Mug

One side has the word, one side has the definition. Microwave and dishwasher safe. Lotsa space for your liquids.

Buy the mug