This film establishes a new backstory where Dr. Bruce Banner becomes the Hulk as an unwitting pawn in a military scheme to reinvigorate the supersoldier program through gamma radiation. On the run, he attempts to cure himself of the Hulk before he is captured by General Thaddeus "Thunderbolt" Ross (William Hurt), but his worst fears are realized when power-hungry soldier Emil Blonsky (Tim Roth) becomes a similar but more bestial creature. Liv Tyler also stars as Betty Ross, Banner's love interest and General Ross' daughter.
Bruce Banner: (in poor Portuguese) Don't make me hungry. You wouldn't like me when I'm hungry.
Tough Guy Leader: (in Portuguese) What the hell is he talking about?
(During the fight between The Hulk and The Abomination)
Gen. Thaddeus 'Thunderbolt' Ross: (Referring to the machine gun on the helicopter) Use that thing, soldier. Give him some help!
Helicopter Soldier: Which one?
Gen. Thaddeus 'Thunderbolt' Ross: Help the green one, dammit! Which one do you think? Cut the other one in half!
Abomination: (Preparing to finish the Hulk off) Any last words?
The Incredible Hulk: Hulk... SMASH!
(The Hulk smashes the ground making a quake, causing the Abomination to get his foot stuck)
(After end credits)
Gen. Thaddeus 'Thunderbolt' Ross: (in a bar) Reload...
(finishes his drink)
Gen. Thaddeus 'Thunderbolt' Ross: Reload...
(someone enters the bar and walks to Gen. Ross)
Tony Stark: The smell of stale beer... and defeat. You know, I hate to say "I told you so," but that Super-Soldier project WAS put on ice for a reason. I've always felt that hardware was much more reliable.
Gen. Thaddeus 'Thunderbolt' Ross: Stark.
Tony Stark: General.
Gen. Thaddeus 'Thunderbolt' Ross: You always wear such nice suits.
Tony Stark: Touché. I hear you have an unusual problem.
Gen. Thaddeus 'Thunderbolt' Ross: You should talk!
Tony Stark: You should listen. What if I told you we were putting a team together?
Gen. Thaddeus 'Thunderbolt' Ross: Who's "we"?