It seemed like he showed up at nearly every single ECW event.
And since no one knew his name, they identify him as "The Hat Guy"
Wrestling Fan #1: Oh that's the hat guy.
Wrestlign Fan#2: What's his name?
Wrestling Fan#1: No one knows. He's just 'the hat guy'.
Wrestling Fan #2: He part of the show?
Wrestling Fan #1: Although it seems like he is, he's not.