The Pontiac GTO, as referred to in Pontiac's own advertising and fans alike.
"The Great One is Pontiac GTO for 1967. Isn't it time you decided to ride the wide-track winning streak?" - Television ad for 1967 GTO
"Judge! The special Great One from Pontiac GTO."- Television ad for 'The Judge' package, first offered on GTO in 1969.