Top definition
The effect of a new version of a product being released by apple that is no better than the previous one. Everybody freaks out thinking, "HOLY SHIT, IT'S NEW AND IT'S MADE BY APPLE! LET'S GET IT!" People are oblivious to it being no better than the cheaper version already out.
HOLY SHIT BOB! IPAD... 2! It's got a camera, and like, that's the only new feature. My iPad sucks. I WANNA IPAD2 NOW!

That's totally you being taken over by The Apple Effect...
by proudyellowman April 26, 2011
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